Google is the largest multinational corporation in the world. Being a leading technology company, Google strives to provide training in the digital field for everyone. One of them is digital marketing training. The aim is to help individuals to develop their digital marketing skills or business owners to be able to develop their business digitally.
So, for those of you who are interested in the world of digital marketing and want to add to your skills, you can try to take part in the digital marketing google course. What is the digital marketing google certification like? We provide a full review here.
Google Ads Online Advertising Program: Google’s Digital Certification on How to Do Digital Advertising
Google strives to provide digital marketing google certification free for everyone who wants to gain knowledge and skills in digital marketing. The first is the Google Ads Online Advertising Program. Training participants will be given knowledge regarding how to create online advertisements so they can reach the target market that is suitable for the business. You will be taught how to use advertising services such as Video, Search, App, Display, Shopping, and many others.
You can learn all of that for free. Google will teach you about the basics of digital advertising and ask you to work on modules related to Google Ads Certification. So, if you successfully pass this digital marketing google certification, you will get a digital marketing google certificate for online advertising.
However, in order for you to pass and obtain the certificate, you must obtain a test score of 80% and above. You have to do the test in just 75 minutes. What if you haven’t graduated yet? Don’t worry, you can do a retest within one day after the first assessment test.
For those of you who are interested in taking part in this digital marketing google certification, you can register with the following steps.
- First, you must first create a skill shop account so you can access the Google Ads assessment. This is useful so that later you can get a training certificate.
- Well, if you already have the skill shop account, you can start accessing the Google Ads certification assessment test for free. You can also start following the assessment system by studying some of the materials and competencies there.
- In order for you to pass certification and obtain a certificate for this digital marketing google program, you must meet Google’s product area assessment standards through a skills shop.
How? Are you interested in registering for a digital marketing google certification in this digital advertising field?
Second Training, Google Digital Garage: Google’s Most Demanded Digital Marketing Certification
If the Google Ads Program Online Advertising specifically learns about online advertising, then Google Digital Garage is made for people who want to learn the basics of digital marketing. One of the digital marketing google certification programs is the result of collaboration between Digital Garage and Google. So, for beginners who want to learn about digital marketing, they can take this training for free.
Overall, there are 26 modules given to the training participants. The modules have a total learning time of 40 hours where you can access all of them for free. The materials contained in this module have received accreditation from The Open University and Interactive Advertising Bureau Europe. All of these modules are divided into seven topics as follows.
- Take a global business
- Track and measure web traffic
- Make people to find a business on the search engine or web easily
- Reach more customers with ads
- Take a business online
- Reach more people on social media or mobile easily
- Sell products or services online
All digital marketing google class participants can learn a lot of material, starting from email marketing, search engine marketing, data analytics, and video marketing. So, you will not only learn digital marketing terms and concepts in general. Wow! Very insightful, right?
The digital marketing google certification can not only be attended by individuals but also MSMEs. Google will also teach you how to go online at home and abroad for business people. You will be given effective strategies and ways to be able to build your own brand and business.
Not only exposure to business strategy, this training will also teach you how to market your business without having to build a website with difficulty. Google will provide an easy way to register your brand and make it easy to find on the Google search engine. Not only that, you will also gain knowledge on how to read data and use it for marketing needs. In fact, you will also be taught how to place ads on Google.
In the first session, you will be asked to watch a video guide that contains theory from the 26 modules that you study. You should be able to complete each module within 40 minutes. After that, in the last session, you have to take an assessment test which contains several questions related to the material you have studied. If you pass, you will get a certificate for each module.
Well, the good news is, this Google Digital Garage will not only give you training and certificates. All participants who take part in the digital marketing google certification course can also take part in webinars with various themes. One of them is about how to write the correct Cover Letter and Curriculum Vitae. Other webinars provided by Google Digital Garage are online work optimization, career development methods, how to network, and many others.
Other Important Information regarding Digital Marketing Training from Google
After learning about the two types of digital marketing training programs provided by Google, many of you may be wondering about other information about the certification. So, in order for you to better understand the whole of this training, we also provide some additional information that is important for you to know.
First, these two certifications are very suitable for beginners to take part because all the material explained there is basic material that is easy to understand and practice. So, for those of you who want to start a digital marketing career by applying as a junior employee, then you can use this certificate.
If you want to start a career as a freelancer in digital marketing, then this training from Google will really help you. The reason is, you will get important knowledge from digital marketing for free where later you can practice all of that to start your freelance project. So, you can start building your portfolio from here.
Maybe there are some people who are still hesitant to take part in this training because they are afraid of getting difficult material. Don’t worry, all of this training material is not difficult at all. All the material provided covers basic theories about SEM, SEO, online blogging, keyword research, content marketing, and many others.
If you just want to add a career certificate to your resume, then you can use this certificate from Google. However, if you really want to get certified in digital marketing skills for practical purposes, then you can look for training programs from other institutes.
Currently there are many training institutions that provide digital marketing certification with various levels of expertise. Of course, you will have to pay a fee to sign up for such training. However, if you don’t have enough money but want to get a digital marketing certificate to start your career as a digital marketer, you can try digital marketing google certification. When else can you get a certification from Google company for free, right?